Orissa Rural and Urban Producers' Association (ORUPA) is a state level registered apex body of artisans working in Orissa (India) since last 16 years with a basic objective to ensure socio-economic development of craft and craft persons & building popularity of Orissa Handicrafts. This organization mobilizes resources and initiates developmental programmes for the artisan groups. The efforts include Marketing, Design Development and Product Diversification and Capacity Building of the artisan groups..